A measurement definition
Choose meaningful events such as a completed inquiry or booking. Distinguish them from softer signals like a page visit, phone-link click or form start.
Conversion tracking · ONE CONNECTED SPLINTERNET PLAN
Conversion tracking and marketing measurement.
Know which actions actually happened before using the numbers to decide what to improve.
Our strategy. DOYJO’s proven process. 30 years of experience, with technology built to keep your marketing moving 24/7.
Your complete marketing team. from $242/month. SEO, ads, content, your website and more—working together to bring you more customers. All included. Month to month.
Discover your biggest opportunities with a Free SEO Plan built around your business.
THE PROBLEM WE HELP SOLVE
Know which actions became real inquiries.
Reports become misleading when a button click counts as a completed inquiry or the same event fires twice. Splinternet Marketing defines useful actions with you, checks the existing measurement and connects the data needed for the agreed service.
Reliable measurement supports both SEO services and Google Ads management. A form start is not a lead, and a button click is not a payment. We connect confirmed outcomes where the available systems and consent allow it.
WHAT SPLINTERNET DOES
Define meaningful events and verify the reporting.
Tracking setup and verification
Create or connect relevant analytics and tag-management accounts where needed. Test the agreed events, account for consent and exclude known rehearsal activity where supported.
A baseline and readable reporting
Record the starting dates, event definitions and data gaps. Use those same definitions when reviewing work so the comparison remains understandable.
YOUR OPPORTUNITY · AN EXAMPLE
What this could look like.
Clicking a phone number may indicate interest, but it does not prove a connected call or a sale. A report should use the correct label and connect verified call or customer data only when that information is available and appropriate.
HOW WE KNOW WHAT CHANGED
Measure the result.
Keep the context.
Reliable events, clean reporting and a useful connection between website activity and verified inquiries. That gives your ongoing marketing work a stronger basis for the next decision.
After you start, we connect the relevant accounts, confirm the baseline, implement the agreed improvement and review the evidence weekly. Monthly reporting distinguishes completed work from measured outcomes.
EVIDENCE & BUYER EDUCATION
See the work. Understand your options.
Read a documented project example · Read the buyer guide · What your service level includes
Explore all work examples and all buyer guides. See the strategy, the work and the opportunity for your business.
CUSTOMER EXPERIENCE · DOCUMENTED WORK
See which numbers guide the next decision.
The landscaping campaign’s monthly clicks, costs and conversions and DryAway’s organic-search sessions show why each measure needs a clear purpose. We connect your tracking with the questions that matter: where people arrive, what they do and which improvements deserve attention.
LANDSCAPING · GOOGLE ADS
More ad clicks. A lower cost per conversion.
Landscaping Lawn Maintenance Plus grew from 126 ad clicks in March to 475 in April 2026, while cost per recorded conversion fell 56.9%. By July, that cost was $45.46. See the monthly results behind the campaign work.
Explore the paid-search example →E-COMMERCE · ORGANIC SEARCH
DryAway: 21,623 organic-search visits in a quarter
Organic-search sessions grew from 17,051 to 21,623 across July–September, a 26.8% year-over-year increase. Product education and a connected buying experience give that audience somewhere useful to go.
Explore the organic traffic example →Put this experience to work for your business.
Get started at from $242/month. Month to month. Cancel at any time. Your Free SEO Plan connects your goals with the first improvements we recommend and a clear way to measure progress.
YOUR NEXT STEP
Your next opportunity starts here.
Tell us about your business and where you want to grow. Your Free SEO Plan shows the first improvements we recommend and how we’ll measure progress. Choose to start at from $242/month, and we put the agreed plan to work.
Tell us the goal
Your starting interest is conversion tracking. Add your website, who you serve and what you want to improve.
Read your report
Open the private link in your email to see your findings and plan. Ask questions before deciding to subscribe.
Choose to begin
Review the selected service level and authorize payment in Account. Then grant the access needed for the agreed work.
Before you start.
Will you need access to our accounts?
Yes. Once you start, we arrange the relevant account invitations so your own data can guide implementation and reporting. Your Free SEO Plan begins with your business goals and a review of the public website.
Can other Splinternet Marketing capabilities support this work?
Yes. Your business sets the priorities. We connect content, pages, search, tracking and marketing in one plan, then keep improving it as your needs and results develop. Your proposal shows the starting work and the next opportunities to pursue.
What can the free report verify?
Your free analysis connects your goals with opportunities on your website. You get a practical first deliverable and a plan for measuring progress. Once you start and connect your accounts, your own search, analytics and customer data guide the ongoing work.