May 2 2014 - Marketing - No One Will Buy Anything Over the WebIn a 1995 Newsweek article, author and astronomer Clifford Stoll wrote: We're promised instant catalog shopping just point and click for great deals...Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet which there isn't the network is missing a most essential ingredient of capitalism: sales ... Read more »
May 2 2014 - Google AdWords - Where Would You Click?In March, Google made a number of changes to its search results layout. Jon Wiley, Lead Designer for Google Search, summarized the modifications in his Google+ post: We've increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We've also brought over our new ad labels from mobile, making the multi-device exper ... Read more »
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